assignnment due date

2512ICT eCommerce - Assignment 2

 

Subject	2512ICT eCommerce
Assessment	Assignment 2
Purpose	To apply eCommerce concepts introduced in class.
Weighting	25%
Objectives	See Learning Outcomes in Course Profile.
Group Work	Work is to be done individually, NOT in groups.
Group Mark	Not applicable
Workload	Approximately 15 hours per student.  Approximately ten (10) A4 pages of text (minimum font size 10) for the introduction, main content and conclusion, not counting references, tables, diagrams and images (the latter should be of direct relevance only).  Assignments that grossly exceed the page limit will not be accepted.
Due Date	10pm Saturday 23 October (end of Week12). NOTE: You may submit your assignment up to 1 week late without penalty, but in that case your mark may not be available before the final exam.
Submission	Submit your assignment by the due date ·         In the form of a Word document that would be viewable at Griffith University computer labs. ·         Don't forget to include your name and Student ID on the cover page of the assignment.  Submit it as an attachment to an email to Anne (2512ICT.dranne@gmail.com) with the Subject line: 2512ICT Assignment 2 (Student Number).
Late Penalty	Written assessment submitted later than one week after the due date will incur a penalty according to Griffith University policy.  Late submissions will incur a 10% penalty per day or part thereof (weekends count as one day) for the first five days and a 100% penalty thereafter.  Assessment items submitted once assessment has been returned to students or feedback has been released will not be marked.  If you have requested an extension (by contacting the Lecturer), you must provide documentary evidence to justify the late submission. This documentation must be submitted together with your assignment by the new deadline.  You do NOT need to submit a formal Application for Special Consideration.
Feedback	Feedback on your assignment should be available via email or Learning@Griffith within 2 weeks of the due date, unless your assignment is submitted after that common due date.
Referencing	Please include a reference list or bibliography.
Misconduct	See Section B of the Course Profile. All students are to bear in mind the University's Academic Misconduct Policy, in particular the sections relating to plagiarism.
Version Info	This version was released Thursday 9 September 2010. Any amendments to this version will be marked in red like this and you will be notified by email that a revision has been made.

 

Requirements 1.      Overview of Task: Your task is to propose a business that has a Web presence. Your business may be an online-only business or a so-called "clicks and mortar" business.  You may base your business on your own idea or an existing business (if you are concerned about protecting your idea then include the phrase "Commercial in Confidence" in the footer of every page in your proposal).  Importantly, the business idea does not have to be a totally new idea that has never been implemented before.  The scope of the business should be realistic (e.g., it's acceptable to propose an online bookstore but not one that is as large as Amazon.com). The budget for developing your site is AUD 50,000 maximum – evidently, creating a new Google would not fit this budget.  Ideas with better chances of success will gain higher marks.  Essentially, keep ideas realistic and achievable under this budget. 2.      Document Format: Your assignment should be submitted in a proposal/report format and should contain: a table of contents, an executive summary of no more than 1 page, a brief introduction, the main content addressing parts A, B, C, D, E (see below) a brief conclusion, references, and o    appendices if required.   3.      Part (A):  Overview of the Business. Briefly describe the product(s) or service(s) that your business will sell/provide/trade. Indicate whether your business will be a domestic business in scope (specify which country) or an international business (specify which countries it will service, or whether it will be global). Describe the revenue model that your business will use.     Part (B): Marketing Strategy. Identify your target market(s) and how you will communicate with customers in each market. Describe the marketing strategy of your business in terms of the so-called 4Ps of marketing. Outline whether you would use any of the Social Networking sites (ref. Assignment 1 Question 1) and, if so, how you would implement this.     Part (C): Business Environment. Describe the likely competitors of your business. Describe what will differentiate the goods/services provided by your business from the ones provided by the competitors i.e., what is your competitive advantage. Perform a SWOT analysis for your business. Clearly explain any assumptions you are making. If you intend to use the Web or business processes in a creative way to give your business an advantage, describe your intention. Create a simple budget break down for your site creation.     Part (D): B2B and Web Presence. Briefly describe the supply chain for your business. What use will your business make of B2B technologies?  Use a particular trading partner as an example to explain your description. Describe the web presence goals of your business. How will you create an effective Web presence for your business? Will you use a Content Management System?  Briefly justify your choice. What domain name would you prefer for the Web site?  Briefly explain your choice. Describe your strategy (if any) with regard to search engines (e.g., Google, Yahoo!, etc.) and chances of success. Create a rough design for the home page (above the fold only) -- this can be an image file (graphic or html file) designed from using any authoring software.     Part (E): Legal and Ethical Environment. Select one legal/regulatory/taxation issue that is most relevant to the operation of your business and describe how you intend to manage this.  Select one ethical consideration that is most relevant to your business and explain how your business will address it.