| Section | Out of | Score |
| Introduction: · a table of contents (2 marks) · an executive summary of no more than 1 page (4 marks) · a brief introduction (3 marks) · the main content addressing parts A, B, C, D, E · a brief conclusion (3 marks) · references, and appendices if required. (4 marks) Overall presentation (2 marks) | 18 |
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| Part (A) Overview of the Business: · Briefly describe the product(s) or service(s) that your business will sell (4 marks) · Indicate whether your business will be a domestic business (specify which country) or an international business (specify which countries or whether it will be global) (4 marks) · Describe the revenue model that your business will use (4 marks) | 12 |
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| Part (B) Marketing Strategy: · Identify your target market(s) and how you will communicate with customers in each (4 marks) · Describe the marketing strategy of your business in terms of the so-called 4Ps of marketing (4 marks) · Outline whether you would use any of the Social Networking sites (refer Assignment 1 question 1) and how you would implement this (4 marks). | 12 |
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| Part (C) Business Environment: · Describe the competitors for your business. Describe what will differentiate its goods/services from its competitors i.e., what is its competitive advantage (5 marks) · Describe how the business processes or use of the Web will give it an advantage (5 marks). · Perform a SWOT analysis for your business. Clearly explain further assumptions you make (5 marks). · Create a simple budget breakdown of your site creation (5 marks). | 20 |
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| Part (D) B2B and Web Presence: · Briefly describe the supply chain for your business (4 marks) · What use your business will make of B2B technologies. Use a particular trading partner as an example (4 marks) · Describe the web presence goals of your business and how it will create an effective Web presence. (Will you use a Content Management System? if so justify this) (4 marks) · In respect of the domain name for the Web site indicate what domain name it will use and explain your choice (4 marks) · Describe your search engine strategy and chance of success (4 marks) · Initial web design (above the fold) (10 marks) | 30 |
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| Part (E) Legal and Ethical Environment: · Select one legal/regulatory/taxation issue that pertains to the operation of your business and describe how your business meets its obligations (4 marks) · What is one ethical consideration that applies to your business and how is your business addressing it? (4 marks) | 8 |
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| Total | 100 |
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